PRD Example: 10 Real Product Requirements Documents

Learning from the Best: PRD Examples

A great way to learn how to write a good Product Requirements Document (PRD) is to study examples from top-tier companies. While many are internal documents, some have been shared publicly over the years.

(Note: These are reconstructions and public examples, not internal leaks.)

1. Facebook's News Feed PRD: Focused heavily on user engagement metrics.

2. Spotify's Discover Weekly PRD: Outlined the algorithm and personalization goals.

3. Slack's Initial PRD: Emphasized "less email" and team-based communication channels.

4. Figma's Multiplayer PRD: Detailed the technical requirements for real-time collaboration.

5. Stripe's API PRD: A masterclass in developer-first documentation and clear endpoints.

6. Airbnb's Wishlists PRD: Focused on the user's emotional journey of travel planning.

7. Notion's Database PRD: Explained the concept of flexible, user-created data structures.

8. Uber's Surge Pricing PRD: Justified the business logic behind dynamic pricing.

9. Trello's Board PRD: Simple, visual, and focused on the core Kanban metaphor.

10. Intercom's Messenger PRD: Defined the new category of conversational customer support.

The Common Thread: Clarity and Purpose

What do all these PRD examples have in common? They are crystal clear on the problem they solve, the target user, and the measure of success.

Generate Your Own PRD Example

Reading examples is useful, but creating your own is better. With SassCloner, you can generate a PRD for any existing SaaS product by simply pasting its URL. See how your favorite tools would look as a formal PRD, and get a blueprint for your own project in the process.