Revenue Breakdown

How Documenso
makes money

Open-core: free self-hosted + paid cloud with team features

Est. ARR: $500K–$2M
E-Signatures

Pricing tiers

Free
$0
  • —5 documents/month
  • —Self-hosted option
  • —Basic templates
Individual
$30/month
  • —Unlimited documents
  • —Custom branding
  • —API access
Team
$50/user/month
  • —Team management
  • —Audit trail
  • —Priority support

Revenue breakdown

Individual subscriptions40%
Team subscriptions40%
Enterprise/custom20%

Key metrics

Free-to-paid conversion
~5-8%
Average revenue per user
$35–$50/month
Monthly churn
~3-5%
GitHub stars
8K+

Monetization lessons

  • →Open-source e-signatures is a massive undercut to DocuSign's pricing
  • →Document limits on free tier create natural upgrade triggers
  • →Custom branding is a high-value feature for businesses
  • →Compliance features (audit trail) justify enterprise pricing

How to replicate this model

[01]Open-source the core signing functionality
[02]Limit free tier by document count, not features
[03]Charge for branding removal and team features
[04]Target the massive market of people who think DocuSign is too expensive
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