Revenue Breakdown

How Dub.co
makes money

Freemium with usage-based scaling on links and clicks

Est. ARR: $2M–$5M
Link Management

Pricing tiers

Free
$0
  • —25 links/month
  • —1K tracked clicks
  • —Basic analytics
Pro
$24/month
  • —1,000 links/month
  • —50K tracked clicks
  • —Custom domains
Business
$59/month
  • —5,000 links/month
  • —150K tracked clicks
  • —API access
Enterprise
Custom
  • —Unlimited
  • —SSO
  • —Dedicated support

Revenue breakdown

Pro subscriptions50%
Business subscriptions30%
Enterprise contracts20%

Key metrics

Free-to-paid conversion
~4-6%
Average revenue per user
$30–$40/month
Monthly churn
~3-4%
Links created/month
Millions

Monetization lessons

  • →Open-source builds developer trust and community contributions
  • →Usage limits (links + clicks) create natural upgrade triggers
  • →Custom domains are a high-value feature worth gating
  • →API access for developers creates a sticky integration layer

How to replicate this model

[01]Generous free tier to capture individual users and small projects
[02]Gate custom domains and API access behind paid plans
[03]Usage-based limits that grow with the customer's business
[04]Open-source the core to build community and trust
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