Revenue Breakdown

How Plausible
makes money

Usage-based SaaS: pricing scales with monthly pageviews

Est. ARR: $2M–$5M
Analytics

Pricing tiers

10K pageviews
$9/month
  • —Unlimited sites
  • —All features included
100K pageviews
$19/month
  • —Unlimited sites
  • —All features included
1M pageviews
$69/month
  • —Unlimited sites
  • —All features included
10M+ pageviews
$169+/month
  • —Unlimited sites
  • —Priority support

Revenue breakdown

Cloud subscriptions85%
Self-hosted support10%
Custom enterprise deals5%

Key metrics

Free trial conversion
~8-12%
Average revenue per user
$20–$30/month
Monthly churn
~2-3%
LTV
$600–$1,200

Monetization lessons

  • →Usage-based pricing aligns cost with value — customers pay more as they grow
  • →All-features-included simplifies the buying decision
  • →Privacy positioning commands premium pricing vs free alternatives
  • →Annual billing discount (33% off) improves cash flow significantly

How to replicate this model

[01]Pick a clear differentiator (privacy, simplicity) to justify paid pricing
[02]Use usage-based tiers so pricing grows with customer success
[03]Include all features in every plan — only gate on usage
[04]Offer annual billing with meaningful discount (2 months free)
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