Revenue Breakdown

How Resend
makes money

Usage-based pricing on emails sent per month

Est. ARR: $5M–$15M
Email Infrastructure

Pricing tiers

Free
$0
  • —100 emails/day
  • —1 domain
  • —Basic support
Pro
$20/month
  • —50K emails/month
  • —Custom domains
  • —Webhooks
Scale
$90/month
  • —200K emails/month
  • —Dedicated IP
  • —Priority support
Enterprise
Custom
  • —Unlimited
  • —SLA
  • —Dedicated account manager

Revenue breakdown

Pro subscriptions40%
Scale subscriptions35%
Enterprise contracts25%

Key metrics

Free-to-paid conversion
~10-15%
Average revenue per user
$40–$60/month
Monthly churn
~2-3%
Emails sent/month
Hundreds of millions

Monetization lessons

  • →Developer experience (DX) is the moat — React Email templates are the killer feature
  • →Usage-based pricing with generous free tier captures developers early
  • →Infrastructure products have very low churn once integrated
  • →Dedicated IPs and deliverability features justify premium pricing

How to replicate this model

[01]Focus obsessively on developer experience — docs, SDKs, error messages
[02]Generous free tier to get developers building on your platform
[03]Usage-based pricing that scales with customer growth
[04]Build on top of AWS SES for cost efficiency, add DX layer on top
$$$

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