Link Building
Foundational Backlinks
The bedrock of your online presence. Set up business profiles on major platforms to signal legitimacy to search engines. All nofollow but essential for establishing trust.
Step-by-step playbook
Create Google Business Profile
Essential for local SEO. Enhances visibility on Google Maps and search results. Comes with $400 ad credits. Get verified before the profile goes live.
Set up Facebook Business Page
Public-facing page for your product, visible to all users including those not logged in. Different from personal profiles.
Create Instagram Business Account
Convert a new account to business profile. Note: website links must be set via mobile app.
Set up X (Twitter) product account
Dedicated account for your product. Can be linked in many directories without impacting post visibility. Embed your link in the bio.
Create LinkedIn Company Page
Quick setup, significant channel for B2B exposure. Links from company pages carry weight.
Set up Pinterest Business Account
Often used as a visual search engine. Can drive significant traffic if your product has visual appeal.
Resources & tools
Pro tips
- +Complete every field on every profile — incomplete profiles rank lower
- +Use consistent NAP (Name, Address, Phone) across all platforms
- +Add your website URL to every single profile
- +Upload a professional logo and cover image everywhere
- +Even nofollow links from high-authority domains help establish trust
Common mistakes
- ✗Skipping Google Business Profile verification
- ✗Using personal accounts instead of business/product accounts
- ✗Inconsistent branding across platforms
- ✗Not adding website links to every profile
- ✗Setting up profiles and never posting — inactive profiles look spammy
SEO starts with a great product
SassCloner generates the PRD, tech spec, and task board for your SaaS. Build it, then use this SEO playbook to get it ranked.