Launch Strategy
SaaS Launch SEO Checklist
Everything you need to do for SEO before, during, and after launching your SaaS. A step-by-step checklist for indie hackers going from 0 to indexed.
Step-by-step playbook
Pre-launch: Set up Google Search Console
Verify your domain, submit sitemap, and check for crawl errors before you launch.
Pre-launch: Configure meta tags on all pages
Unique title, description, canonical URL, Open Graph, and Twitter Card on every page.
Pre-launch: Add structured data
Organization, SoftwareApplication, and FAQ schema at minimum. BreadcrumbList on all pages.
Launch day: Submit to directories
Product Hunt, Hacker News, Indie Hackers, and all the free directories listed in the directory submissions guide.
Week 1: Set up foundational backlinks
Google Business, Facebook, Twitter, LinkedIn, Pinterest, LinkTree, Bento, Read.cv.
Week 2-4: Start content marketing
Publish 2-4 blog posts targeting long-tail keywords. Share on Dev.to and social media.
Month 2-3: Build community backlinks
Answer StackOverflow questions, write Dev.to articles, engage on Reddit and Indie Hackers.
Ongoing: Monitor and iterate
Check Search Console weekly. Track indexed pages, impressions, and clicks. Fix any crawl errors immediately.
Resources & tools
Pro tips
- +Don't wait for perfect SEO to launch — launch first, optimize continuously
- +The first 3 months are about getting indexed, not ranking #1
- +Product Hunt launch gives you a high-authority backlink — time it well
- +Set up Google Alerts for your brand name to find unlinked mentions
- +Track your competitors' backlinks with Ahrefs — replicate their strategy
Common mistakes
- ✗Waiting to 'finish SEO' before launching
- ✗Not setting up Search Console on day one
- ✗Ignoring SEO for the first 6 months then trying to catch up
- ✗Only focusing on backlinks and ignoring on-page SEO
- ✗Not tracking what's working — measure everything
SEO starts with a great product
SassCloner generates the PRD, tech spec, and task board for your SaaS. Build it, then use this SEO playbook to get it ranked.