Technical
Technical SEO for SaaS
The foundation that makes everything else work. Site speed, crawlability, structured data, and proper HTML semantics. Fix these before investing in content or links.
Step-by-step playbook
Fix Core Web Vitals
LCP < 2.5s, FID < 100ms, CLS < 0.1. Use Next.js Image component, lazy load below-fold content, minimize JavaScript bundles.
Set up proper meta tags
Unique title and description for every page. Canonical URLs to prevent duplicate content. Open Graph and Twitter Card tags for social sharing.
Implement structured data
Add JSON-LD schema: Organization, SoftwareApplication, FAQ, BreadcrumbList, Article. Validate with Google's Rich Results Test.
Configure robots.txt and sitemap
Block /app, /api, /auth routes from crawling. Submit sitemap.xml to Search Console. Include all public pages.
Set up hreflang tags
If you support multiple languages, add hreflang tags and x-default. Use 'as-needed' locale prefix strategy.
Optimize crawl budget
Internal linking structure, proper 301 redirects, no orphan pages. Use Search Console to monitor crawl stats.
Resources & tools
Pro tips
- +Next.js App Router with static generation gives you excellent Core Web Vitals by default
- +Use next/image for all images — automatic WebP, lazy loading, and size optimization
- +Every page needs a unique H1 tag — never duplicate H1s across pages
- +Canonical URLs should never include locale prefix for default language
- +Test structured data with Google's Rich Results Test before deploying
Common mistakes
- ✗Blocking important pages in robots.txt accidentally
- ✗Duplicate title tags across multiple pages
- ✗Missing canonical URLs (causes duplicate content issues)
- ✗Not submitting sitemap to Search Console
- ✗Ignoring mobile performance — Google uses mobile-first indexing
SEO starts with a great product
SassCloner generates the PRD, tech spec, and task board for your SaaS. Build it, then use this SEO playbook to get it ranked.